MARKETING CASE Essay Example | Topics and Well Written Essays - 250 words

MARKETING CASE - Essay ExampleFurther, the CRM deployment team did not try and have different softw ar for different countries or crossway lines. Essentially, the CRM team ensured that the sales force wherever they are use the same system because they believe that the customer experience is universal. This motto of standardization of portend of contact experience and integration with the larger business drivers and objectives meant that the CRM system has been developed to address tomorrows problems as well and as the team puts it, they are in the business of offering solutions.What could have been done differently is that the software could have been customized for certain product lines which have different customer experiences. Though the fiber explicitly mentions why this was not done, I do believe that top tier integration can go hand in hand with butt end tier customization which is essential in a sphericalized world economy where the ability to think global and act local i s often the differentiating factor between global